We bring you the heals

Heals Too Everyone is continually looking for new types of plant-based solutions. Finding the perfect combination between nature and technology.

Our brands Contact
01

About us

We are a group of plant-based wellness brands, with our own stores and a biohacking range. We focus on the curation of products derived from adaptogenic plants, hemp and functional mushrooms. We’re based in Amsterdam and work across Europe, with operating businesses in Spain, France and the Netherlands.

02

Wellness in figures

Plant-based wellness is one of the fastest-growing consumer markets. These are the figures behind our areas: biohacking, hemp, adaptogenic plants and functional mushrooms, and supplements.

Wellness

Global

6.8

trillion US dollars

Size of the global wellness economy in 2024. Expected to grow 7.6% a year to $9.8 trillion in 2029.

Global Wellness Institute, 2025

Biohacking

Global

+19%

a year until 2030

Expected growth of the global biohacking market, which would reach $69.1 billion in 2030.

Grand View Research, 2025

Hemp

Global

23.3

billion US dollars in 2030

Expected size of the global industrial hemp market, up from $8.6 billion in 2024 (+18% a year).

ResearchAndMarkets, 2024

Supplements

Europe

45.8

billion US dollars in 2025

European dietary supplements market, expected to reach $64 billion in 2030 (+7% a year).

MarketsandMarkets, 2025

Functional mushrooms

Global

+12.4%

a year until 2033

Expected growth of the global functional mushroom market, from $42.3 billion in 2026 to $96 billion in 2033.

Grand View Research, 2026

Figures as published by each source; amounts in US dollars.

03

Our brands

GoGreen

Two ranges, one brand

alts

Online store

04

Our services

01

White Label

Would you like your own brand or a range of products? Through our brands, we develop and deliver your finished products.

02

Distribution

Do you run a shop, pharmacy or distribution company? We’ll connect you with the right brand so you can add its products to your range.

03

Franchises

Would you like to open a GoGreen store? Discover our franchise model; we’ll support you from day one.

05

Frequently asked questions

What is Heals Too Everyone?

Heals Too Everyone (HTE) is a group of plant-based wellness brands based in Amsterdam, with operating businesses in Spain, France and the Netherlands. It brings together the two GoGreen ranges and alts.

How fast is the wellness sector growing?

The global wellness economy reached $6.8 trillion in 2024, and Europe accounted for $1.7 trillion, up 9.3% on 2023, according to the Global Wellness Institute. The biohacking market is forecast to grow about 19% a year until 2030 (Grand View Research), and the global industrial hemp market to reach $23.3 billion in 2030 (ResearchAndMarkets).

Which brands belong to the group?

GoGreen Smart & Holistic (go-green.es), GoGreen Biohacking & Wellness (go-green.bio) and alts (alts247.com).

Does HTE sell products directly?

No. Each brand develops, produces and sells its own products through its own stores and website. HTE is the group’s point of contact for partners, press and investors.

How can I distribute one of the brands or open a franchise?

Send us your request through the contact form and choose Distribution or Franchise. We’ll connect you with the right brand.

Do you offer white label products?

Yes, through our brands. Tell us your product category in the contact form and the brand concerned will get in touch.

Where is HTE based?

Heals Too Everyone B.V. is registered in Amsterdam, the Netherlands, and works across Europe.

06

Contact

Tell us who you are and what you need. We’ll reply or connect you with the right brand.